AECOC, the Association of Consumer Goods, Barcelona has met more than 50 senior managers and hotel and catering experts in the day perspectives 2016 for the channel HORECA. a meeting, that in addition to taking the pulse of the industry, It closed with optimistic projections for closing both 2015 as if to 2016. So, Many of the participants agreed on defining event this year as the recovery of the sector. Jose Maria Rubio, President of FEHR, He made a positive assessment of the results and growth forecast 2016 of the 3,5% approximately. Meanwhile, Octavio Llamas, HORECA president of AECOC Committee and Autogrill, said that 2015 is "the year that has made the big change" after a decline in industry sales of more than 15% in the years of crisis. According to the president of AECOC Committee, this year will close with a growth of 3% that will increase along 2016 until the 6%.
Experts concurred that the household consumption recovers, GDP grows, and the average ticket and moments of consumption, and all, It translates into a rapid positive impact for the hospitality industry, one of the most affected sectors by the crisis years.
Future Trends in Foodservice
The event was part also to discuss the future trends which will affect the sector in the short and medium term. Barbara Calvaresi, HORECA responsible area AECOC Demand, claimed that a 50% consumers looking differential experiences in the HORECA channel not found. Thus, AECOC, through specific studies channel, He isolated the major macro trends that will affect the hospitality industry in the near future as the pursuit of consumer welfare, convenience and proximity, differential and shared experiences, technology as an ally of everyday life and the search for the global and the local time.
Some of these trends were also cited by Gretel Weiss, trend expert restoration internationally, who said that the consumer moves to a more personalized demand, in which we have gone to value the comfort prioritize lifestyle. According to the editor of the international journal Foodservice Europe & Middle East, barriers are crumbling between online and offline, We seek more and more brands that excite us and convey trust and transparency, and operational excellence in the sector. We are more demanding and want products designed and prepared for each of us. Thus, by the sociological and relational concept of gastronomy, They are currently triumphing in Europe concepts such as Halls Market, the Street Food and Food Trucks.
breakfast, the time of consumption winning more market share
Many of the experts who participated in the conference concurred on breakfasts as far fastest growing consumer. So, concepts aiming a better performance are the Coffee Shop and Bakery Cafes. According Gretel Weiss, cafeterias have increased their sales double in the last year. Likewise, Octavio Llamas has highlighted the success of these concepts, factor closely related to pleasure and health, two of the great aspects of growth for the sector's future.
These and other findings, were what industry experts shared AECOC hand, on a day that celebrates successfully its second edition.